The dashboard is the contract.
Every fee we charge is calculated from numbers you can open, check and question yourself.
What it shows
- 1Every paid order, person-level.
- 2Spend against revenue, live.
- 3A plain-English monthly report.
Data shown: a West Sussex Indian restaurant, Sat 4 Jul 2026. Exported from the live dashboard; client name redacted.



You can't bill a performance fee on trust.
Our fee is 10% of paid-attributed sales, so "paid-attributed" is defined mechanically in the contract. The dashboard is named as the source of truth, and you have read access from week one.

Behaviour & Results view, exported from the live dashboard, Sat 4 Jul 2026. Client name redacted.
Watchtower finds leaks before you feel them.
Watchtower is the monitoring layer built into the same system as your dashboard: automated checks that watch your ad account and your order tracking every day.
Ads stop serving silently. Payment widgets break without anyone noticing. Watchtower alerts us as it happens, not at the end of the month. It has already caught a broken payment widget holding three recoverable deposits on a client's booking page.
Source: ARIM audit of a dental practice ad account, 2026
