The whole model, in plain English.
Most agencies make you book a call to hear a price. Here is everything, including the months you don't pay us a performance fee.
The fee model
One-off. Built from scratch, analytics installed week 1, ads live within 14 days.
One-off. We audit your existing account, hand you the fix list, then take over. You keep your account.
Only on orders the dashboard ties to a paid click.
Build or takeover, depending on whether ads are running.
A verified booking completion, form submission, or tracked call of 30 seconds or more, from paid traffic, bot-filtered and deduplicated.
One-off. Landing page, Google Ads build and call/booking tracking in one setup.
A tracked call or booking from paid traffic.
Not ready for ads? £99 a month, dashboard only: analytics, dashboard access and the monthly report. Upgrade whenever the numbers convince you.
Here is a real month, priced.
On this month, our whole fee was £1,532.50 against £13,825 of tracked sales. If the tracked sales hadn't been there, the performance fee wouldn't have been either.
Tracked figures
3x or free. Here is exactly what that means.
What it covers.
If, in any calendar month after your first 90 days, paid-attributed sales in your dashboard come to less than 3x your ad spend, that month's performance fee is £0.
What it does not cover.
The monthly base fee is still due: it pays for the analytics, monitoring and the work. Your ad spend is still yours, paid directly to Google. Setup fees are one-off and not refundable.
How it's measured.
Paid-attributed sales, person-level, per calendar month, as shown in your dashboard. The definition is written into the contract.
Why we can offer it.
Across current clients the median return is around 11x and the lowest is 2.4x. On today's numbers, one account would trigger the waiver. That is the guarantee working, not failing.
Source: ARIM client dashboards, 2026