Privacy policy
ARIM ("we") is the data controller for this website. If anything here is unclear, or you want to know what we hold about you, email maher@arim.uk and you'll get an answer from the person who runs the company, not a form letter.
What we collect, and why.
When you request a free Revenue Leak Audit, the form asks for your name, your business name, what kind of business it is, your website (optional), whether you are running ads, your monthly ad spend band, your email and an optional phone number. We use these details solely to prepare and deliver your audit and to follow up on it. Our legal basis is legitimate interest and taking steps, at your request, before entering a contract.
If you email us directly, or book a call through Calendly, we also hold that correspondence and whatever details you give us in it. It gets used for the same narrow purpose: answering you and doing the work you asked about. Like any website, our hosting provider processes standard technical data, such as your IP address, in order to serve the pages and keep the site secure.
Analytics.
We use PostHog, hosted in the EU, to count visits and see which pages work. It loads only if you accept analytics in the cookie banner; if you decline, or make no choice, nothing loads at all. We look at this data in aggregate to improve the site, nothing more. The legal basis is your consent, which you can withdraw at any time (see our cookie policy for how).
What we never do.
We do not sell your data. We do not share it with third parties for marketing. We set no advertising cookies and add you to no mailing list you didn't ask for.
How long we keep it.
Audit enquiries are kept for up to 12 months, then deleted, unless you become a client, in which case we keep what we need to run your account for as long as we work together and as the law requires afterwards.
Who processes your data for us.
Three processors touch your data: PostHog (analytics, EU-hosted, only after consent), our hosting provider (which serves the site and handles form submissions), and Calendly, if you choose to book a call with us. Each processes data on our instructions.
Your rights.
Under UK GDPR you have the right to:
- ask for a copy of the personal data we hold about you;
- have anything inaccurate corrected;
- ask us to delete your data;
- restrict what we do with it while a question about it is resolved;
- receive the data you gave us in a portable, machine-readable format; and
- object to any processing we base on legitimate interest.
None of these cost anything. To exercise any of them, email maher@arim.uk and we'll reply within a month, usually much faster. If you think we've handled your data badly, you also have the right to complain to the Information Commissioner's Office at ico.org.uk, although we'd appreciate the chance to fix it first.
Changes to this policy.
If we change how the site handles personal data, this page changes first and the date below moves. We won't quietly widen what we collect.
Last updated July 2026.